Graphic Design by Knut Olav

Part 2

• Create a brand positioning statement for Brodie’s Books using the template below. This should feature in your report.
• Create a personality for Brodie’s Books. It is up to you how you want to figure this out: you can use brand archetypes or simply attribute things to your brand to form some kind of personality. Describe this personality in your report.
• Create a mood board for Brodie’s Books by specifically looking at the visual elements below. This mood board is going to guide you in a stylistic direction before you even start with the logo design. Include this mood board as one of the pages in your report.

Find visual inspiration for all the following elements of the brand:

• Typography (what kind of typography will go with the brand personality?)
• Colour Palette (find inspiration for a colour palette – use Adobe Color if needed).
• Pattern and texture (do you want a supporting pattern to use within your brand identity?)
• Supporting visuals (photography/animation/illustration).

 Brand Positioning Statement!

To Book Lovers, Brodie`s Books Is A Unique Environment By Every Page Of The Storie!

Personality!

Moodboard!

KOK 24