Graphic Design by Knut Olav

The lessons in this part of the studies is about a bookstore, and we need to rebrand the company .

Meet Isla Stewart and Njabulo Dlova, bookshop owners from Edinburgh, Scotland. They have been running their online bookshop, Brodie’s Books, for the past 15 years. Their shop’s name is derived from one of the most famous Scottish fictional characters, Jean Brodie, a character from the book The Prime of Miss Jean Brodie by Muriel Spark.

Part 1

• Who and what are Brodie’s Books? Describe the client and the business in your own words. Include things like their location and the unique concept they have for their retail space.
• What are Brodie’s Books’ unique selling point? What makes them stand out from their competitors?
• Who is Brodie’s Books’ target market? Create at least two buyer personas to define your target market clearly.
• Who are Brodie’s Books’ competitors? Name at least two and describe their brands in a couple of sentences.

Now that you have the answers to the questions above you need to:

• Write down a goal (what does the client want to achieve?);
• and how you are going to achieve that goal.

Who?

Brodies books is a well established online bookshop. For 15 years Isla Stewart and Njabulo have run this shop online from Edinburgh, Scotland.

The name comes from a book called The prime of miss Jean Brodie, that is one of the most famous scottish fictional books. And the character name the took from that book.

The shops focus is unique, they specialise in rare seconhand books. This is a high end / luxury product that gives them customers from the whole world.

Theire plattform is eBay, and they reach customers from the whole globe online. But once a year they sell books at the local festival, and this is to promote themelfe. And at the same time they sell their custom brewed coffee.

Now they got a bigger passion for their coffee as well. And since their business have grown, they got themselfe a bar. In the well known spot in the city. Here they will turn the place into a bookstore and sell custom made coffee brew as well.

The goal is to make this place into a community around the bookstore and a spot for travelers and tourist to come.

They love secong hand, so thrifted items is going to decorate theri store, the image that their customers . Will sit down and drink coffee , discuss books and enjoy the whole experience there.

The main focus is the rear collectable books, but the passion for the cofee makes this business unique and stands out.

Now they got some great new ideas to get the information out to the peopel!

Sellingpoint!

Brodie’s Books have a unique sellinmgpoint. They offer secondhand books and their own custom-made coffee. So the atmosfear in the store gives you more than just the book!

The two buyers!

The competition !

• Books For All: this store have books for the whole family. All from the children to the grandparents. They also have collectable books as well.
• Bookcafe: is a small chain of bookstores with coffee and books from your writers and commercial coffee. Hip decor and a young staff.

The goal!

The client what to achieve an environment with focus on rare and second hand books. Well as a good cup og coffee that is custom brewed.

I am going to achieve this by

• new branding.
• new packaging.
• find the clientele .
• get the tourists and locals to come to the store.

KOK 24